• Charles Hendley

    Currently a freelance creative director supervising website design, build, quality control of UX and UI, and driving content creation including copywriting, film, and animation.

    Formerly creative board director at famous London agencies Saatchi & Saatchi and BBH. Executive creative director at Saatchi & Saatchi Madrid, and McCann Spain.

    Also commercials director and creative consultant for agencies and clients in UK, Spain, USA and Europe.

    Awards won as writer, art director, creative director, and film maker, include Cannes Gold Lion x 3, D&AD London Silver x 2, New York One Show Gold x 2 for TV and Press and Poster campaigns.

    Past clients include: British Airways, Shell, Audi, Renault, Opel, British Petroleum, Reckitt Benckiser, L'Oreal, Proctor & Gamble, Dunhill, Levi Strauss, Independent Newspaper, Visa.

    Award-winning pro-bono work includes pieces for NSPCC, National Trust, Special Olympics and Landmines Action Group.

    Degree in economics and statistics from Nottingham University. Fluent Spanish speaker and writer.

CREATIVE LEADERSHIP

Developing exciting, targeted, creative solutions in a team environment. Long experience mentoring and guiding young creatives with focus on maximising an agency’s creative potential.

CONCEPTUAL THINKING

Believer that nothing beats great ideas. Capable of creating powerful campaign ideas that meet deep-level brand communication needs that work across all media and over time.

BEST-IN-CLASS COPYWRITING

Highly-skilled and literate writer of powerful, emotive, and intelligent, copy in both long and short form, adapted to whatever style and tone fits client needs. D&AD award-winner for copywriting.

BRAND STRATEGY

Deep understanding of brand communication challenges and how best to solve them. Creating presentations and delivering successful outcomes with clients at highest level, particularly in new business.

BRAND GUARDIANSHIP

Partnering with clients, creatives, developers, and marketers, using persuasion, tact, and cunning, able to ensure delivery of consistent brand message and tone of voice across all channels.

CONTENT EXPERTISE

Creating and supervising the production of high quality, emotive, on-budget content, especially moving image, in a wide range of styles including live-action and animation.

  • "Charles is undoubtly one of the best creatives I have worked with"

    Lorenzo Bennassar, LorenzoBennassar.com

  • "Charles Hendley is one of the top creatives I have collaborated with over the last 20 years I have been providing insights to help develop successful brands."

    Jeremy Martin, Camall.co.uk